PLACE LOGIC combines digital tools with expertise in architecture and urbanism to provide advice on emerging masterplans and planning policy. Through our work we deliver evidence based consultancy regarding the form of street networks, location of retail centres, allocation of density, and accessibility to the key amenities we need to undertake our daily lives.

PLACE LOGIC believe that successful places which are walkable and support thriving local economies depend on logical, connected movement networks and an appropriate distribution of land uses. Though towns and cities are highly complex, studies of existing places demonstrate the importance of these factors to viability, they help to explain why some places ‘work,’ and others do not.



We’re driven by a desire to create places that make people healthier and happier. To help reach this goal we place them at the centre of all design decisions.


Our insights are formed from a broad perspective of the urban realm which considers the interdependence of environmental, social, and economic factors.


We collaborate with leading academics to ensure we embrace the latest knowledge within our ongoing research.


In 2010 ADAM Architecture became aware of research in the field of urban network analysis through teaching activities at the University of Strathclyde. It was clear from the studies presented by students that urban network analysis was a powerful tool for assessing the design of street networks and a partnership was set up to commercialise the research. This culminated in the creation of PLACE LOGIC.

PLACE LOGIC is now incorporated as its own company which utilises urban network analysis and other analytical tools to better understand existing and proposed development. The primary aim of PLACE LOGIC is to establish more walkable places that facilitate resilient communities and sustainable lifestyles.

The Team

Hugh Petter



Hugh Petter is a recognised authority on classical architecture and urban design. Hugh is a Director of PLACE LOGIC and is a Director of ADAM Architecture. With 20 years’ experience, Hugh has a broad portfolio of completed work that includes new buildings and alterations, extensions and repairs to historic properties, as well as design consultancy and masterplanning. After graduating with Distinction from Portsmouth School of Architecture in 1990, Hugh won Rome Scholarships in 1990 and 1991 before returning to London in 1992 to establish the Foundation Course at The Prince of Wales’s Institute of Architecture where he served as Senior Tutor for six years.

Robbie Kerr

Robbie Kerr MA(Hons), DIPL ARCH, FRSA, RIBA, ARB


Robbie Kerr is a Director of PLACE LOGIC and has been a Director of ADAM Architecture since 2016, after joining in 2010. He is an architect and urban designer. His work includes new buildings; alterations, extensions, and repairs to historic properties; and master planning and new housing developments. Robbie works on the design as well as the delivery of housing projects, working in partnership with the team from conception to completion on site.  Robbie is becoming a significant contributor to the development of design codes, architecture debates and the principles of holistic sustainability, communities and contextual places.

Peter Critoph

Peter Critoph BA (HONS) DIP RIBA

Associate Director

Peter Critoph is Associate Director for PLACE LOGIC and for ADAM Urbanism, the urban design and master planning branch of ADAM Architecture. Peter specialises in urban design and masterplanning work and plays an important role in the new urban design projects from major urban extensions to new villages, village extensions and commercial housing developments.

Mark White

Mark White OBE BSc MA

Manager - Operations

Mark has been responsible for facilitating the advancement of PLACE LOGIC since its launch in 2014 and has a keen interest in enhancing the quality of the service which PLACE LOGIC provides to its clients. Since 2013 he has also been the Practice Manager of ADAM Architecture, a role he began following a full career in the Royal Navy. Aside from considerable sea time in his early years, later appointments included serving in HMY Britannia, leading a staff division at the Defence Academy, serving in a variety of operational headquarters at home and abroad and developing maritime tactics and training in support of operations in Afghanistan.

Hal​	Mellen

Hal​ Mellen BSc MPlan


Alongside leading client engagement, Hal is responsible for technical development which includes monitoring and improving the performance of existing methods of analysis, in addition to exploring new ones.

In tandem with his role at PLACE LOGIC, Hal works within the Urbanism team at ADAM Architecture as an Urban Designer. His broad and deep understanding of the relationship between the built environment and human behaviour and holistic thinking around sustainability feed into and enhance his work.

Alessandro Venerandi

Alessandro Venerandi BSc MSc MRes EngD

Senior Spatial Analyst

Alessandro Venerandi is a KTP associate at the Urban Design Studies Unit (UDSU), University of Strathclyde, Glasgow (UK) and ADAM Urbanism, Winchester (UK). He has a doctorate in Urban Sustainability and Resilience from the University College London (UK). He is an experienced researcher in the field of urban analytics in both professional and academic environments. He is the main author and co-author in several books and peer-reviewed research articles, featured in top journals and conferences. His research focuses on what the ‘good’ city form is, by investigating the relationship between physical aspects of the urban environment, sustainability, socioeconomics, and well-being of city dwellers.

Nichole Harkins

Nichole Harkins BA(HONS)

PR and Marketing Assistant


© Copyright 2024 Placelogic.   |   Privacy Policy   |   Site: ATGS