PLACE LOGIC urges new Government to approach ‘fast tracking’ with consideration when it comes to implementing new housing policy and delivering new homes


July 5, 2024



PLACE LOGIC welcomes the new incoming Labour administration and its “exciting and extensive” housebuilding and planning policies but urges a thorough and considered approach to their delivery. PLACE LOGIC, a sister company of ADAM Architecture, provides urban planning advice based on evidence-based analysis to inform a more holistic approach to the design of sustainable places.

Labour in the run up to the election and in its manifesto proposed a range of measures to boost housing supply with 1.5 million new homes as the target over the next five years, relaxation of planning policies for brownfield sites, releasing ‘grey belt’ land for development, a greater proportion of affordable housing, and an ambitious series of large-scale new towns and urban extensions.

Hugh Petter, Director, PLACE LOGIC, says:

“There is tremendous ambition in our new Government’s plans for much needed development of our housing stock. The prospect is both extensive and exciting, but it is vital that the job is done properly, with consideration for the long term and that we don’t put fast-track planning and targets ahead of delivering the right solutions on the ground. We have this one chance to get it right.

 “We have been working closely with the Urban Design Studies Unit of Strathclyde University with funding from Innovate UK to develop and deliver new tools and expertise to ensure that such development as proposed and at scale delivers places where people want to live, that are low carbon communities and not just low carbon homes, where quality of life is improved significantly, and that will stand the test of time.

“This step change must not just be about upgrading the planning process, but also taking the right approach in every location so that we deliver properly integrated communities with places and buildings reflecting local character, with transport, education and health facilities and shops and offices as well as homes and good quality green space.  Now is the opportunity to place the emphasis firmly on walkability and cycling and to break our reliance upon use of the car for even the shortest journeys.

“We can learn from places where this has worked and worked well, like Nansledan, Newquay and Stamford, and not rush headlong into a building frenzy to meet housing targets and swell the profits of the major housebuilders. There are other ways, for example, in engaging with landowners over alternative approaches, using strategic masterplans, design codes and Local Development Orders, and bringing back into the fold local housebuilders, who understand local character and materials, so creating and underpinning local jobs in the process.

“This much needed development must be based on long term strategic growth plans, not just focusing upon short-term delivery.

“With our new Government we have the opportunity to do this well, to do this right, and to leave the best legacy for future generations.  We have the tools in the box to make it happen.”

NANSLEDAN, NEWQUAY, CORNWALL, UK : 23 MARCH 2022. Shoppers and cafe visitors enjoy the spring sunshine, photographed for The Duchy of Cornwall by Hugh Hastings.

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